Privacy Policy

Last Updated: February 24, 2026

Your privacy is important to us. This Privacy Policy explains how SureBets.co.ke collects, uses, discloses, and protects your personal information when you visit our website or use our services.

1. Introduction

SureBets.co.ke ("Company," "we," "our," "us") is committed to protecting your privacy. This Privacy Policy describes our practices regarding the collection, use, and disclosure of your information when you use our website at surebets.co.ke (the "Site") and any related services.

By accessing or using our Site, you consent to the collection and use of information in accordance with this policy. If you do not agree with this policy, please do not use our Site.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

Contact Information: Name, email address, phone number (for SMS delivery)
Payment Information: M-Pesa transaction details (we do NOT store your M-Pesa PIN or full payment credentials)
Account Information: Username, password, and account preferences (if you create an account)
Communications: Information you provide when contacting us for support

2.2 Automatically Collected Information

When you visit our Site, we automatically collect certain information, including:

Log Data: IP address, browser type, operating system, referring URLs, pages viewed, time and date of visits
Device Information: Device type, device identifiers, mobile network information
Usage Data: How you interact with our Site, clicks, scrolls, and navigation patterns
Cookies and Tracking Technologies: We use cookies and similar technologies to collect information (see Section 5 for details)

3. How We Use Your Information

We use the collected information for various purposes, including:

Service Delivery: To provide our prediction services and send SMS alerts
Payment Processing: To process your M-Pesa payments and confirm transactions
Customer Support: To respond to your inquiries and resolve issues
Improvement: To analyze usage patterns and improve our Site and services
Marketing: To send promotional communications (you can opt out at any time)
Legal Compliance: To comply with applicable laws and regulations
Security: To protect against fraud, unauthorized access, and other security risks

4. SMS and Communication

By providing your phone number, you consent to receive:

SMS messages containing your purchased predictions
Service notifications related to your transactions
Promotional messages (you can opt out by replying STOP)

Message and data rates may apply. You can opt out of promotional SMS at any time by replying "STOP" to any message or contacting us directly.

We do not share your phone number with third parties for their marketing purposes without your explicit consent.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Site and hold certain information. Cookies are files with small amounts of data that may include an anonymous unique identifier.

5.1 Types of Cookies We Use

Essential Cookies: Required for the Site to function properly (cannot be disabled)
Analytics Cookies: Help us understand how visitors interact with our Site (Google Analytics)
Preference Cookies: Remember your settings and preferences
Marketing Cookies: Track your visits across websites for advertising purposes

5.2 Google Analytics

We use Google Analytics to analyze traffic to our Site. Google Analytics collects information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to our Site. We use the information to improve our Site and services.

Google's ability to use and share information collected by Google Analytics is restricted by the Google Privacy Policy. You can learn about Google's practices and opt out of Google Analytics by visiting the Google Analytics opt-out page.

5.3 Managing Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our Site may become inaccessible or not function properly.

6. Third-Party Services

We may employ third-party companies and individuals to facilitate our services, provide services on our behalf, or assist us in analyzing how our services are used. These third parties have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

6.1 Payment Processors

We use third-party payment processors (such as Safaricom M-Pesa) to process payments. We do not store your payment information. All payment data is handled directly by our payment processors in accordance with their privacy policies.

6.2 Analytics Providers

We use Google Analytics to understand how visitors interact with our Site. Google's privacy policy applies to their collection and use of data.

6.3 SMS Gateway

We use third-party SMS gateway providers to deliver predictions to your phone. These providers receive your phone number solely for the purpose of message delivery.

7. Data Security

The security of your data is important to us. We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

8. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

Transaction records may be retained for up to 7 years to comply with tax and financial reporting requirements.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

Access: You can request a copy of the personal information we hold about you
Correction: You can request that we correct inaccurate or incomplete information
Deletion: You can request that we delete your personal information (subject to legal obligations)
Objection: You can object to our processing of your information
Restriction: You can request that we restrict processing of your information
Portability: You can request a copy of your information in a machine-readable format
Withdraw Consent: You can withdraw consent where we rely on consent to process your information

To exercise any of these rights, please contact us at privacy@surebets.co.ke. We will respond to your request within 30 days.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from a child without verification of parental consent, we take steps to remove that information from our servers.

11. International Data Transfers

Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. By using our Site, you consent to the transfer of your information to Kenya and other countries where we operate.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.